San Antonio's small business website design and development company - Focused Idea

Big businesses like Yahoo! and Wal-Mart have the money to appeal to all people. since you probably don't, one of the keys to your success will be to go after a niche. Targeting and segmenting are two of those busswords that pop up now and again in marketing. Niche marketing is how you fesast upon those words.

Web markets are divided into targeted opportunities. The depth of these opportunitires will help you make decisions about the quantity and the quality of your marketing efforts. Successful niche markeing is the product of segmentation. Here's a formula for how it works:

Your target divided by your segmentation = Your niche market

A key part of segmenting is defining a broad, targetable base of consumers whose latent needs are not satisfied by exisiting sites. Don't try to be everything to everyone. Just as customers screen you, you should decide whom you want to serve. There are bucketloads of opportunities out there if you look with an open, creative mind.

There are only two basic segmenting options, and both work:

1. Attract people who need the information or products on your website.
2. Develop or change your website so appeal to certain groups.

The primary mission of segmentation is to satisfy those customers in a concentrated way that you can afford. Your product should be special for some reason. The trick is to find your leadership position and appeal to a consolidated audience that shares similar interests. The ultimate segmentation goal is to reach and sell to a concentrated number of prople that are already disposed to you site and your product. Here are some segments that may stir your creative traffic-building juices:

• Gender
• Age
• Occupations
• Computer usage