San Antonio's small business website design and development company - Focused Idea

Secret No. 2

As you learned in our last newsletter, e-mail is an inexpensive, fast, and effective way to target and address your various audiences, especially when compared to direct mail, outbound call centers, and other marketing channels.

Small businesses are looking to use the Internet more effectively to reach their prospects, customers, and clients. In fact, according to Jupiter Research, 93% of U.S. internet users consider email to be their top online activity. This statistic confirms what most businesses have already learned; people now live in their inbox.

These 10 secrets are a compilation of the best practices of email marketing drawing on some of the most successful industry practitioners. Together, you will get a clear picture of trends and patterns to aid your business in mapping a successful email marketing strategy.

If you missed previous secrets or have any questions about a strategy that you are considering, please contact one of our online marketing specialists.

HTML vs. text email?

• HTML emails are much more inviting to read.
• HTML helps direct the reader